CERTIFICATE IN FACEBOOK ADS ANALYTICS ( S-C0012 )

Facebook Ads Analytics Course Syllabus 

1. Analytics 1: Introduction to Facebook Ads & Analytics

   • Overview of Facebook Ads

   • Importance of tracking and measuring ad performance

2. Analytics 2: Understanding Facebook Ads Manager

   • Navigating Ads Manager

   • Key sections and features for analytics

3. Analytics 3: Setting Up Facebook Pixel

   • Installing Pixel on websites

   • Tracking user actions and conversions

4. Analytics 4: Understanding Key Metrics

   • Impressions, Reach, Clicks, CTR

   • Cost per Click (CPC) & Cost per Conversion (CPA)

5. Analytics 5: Audience Insights & Segmentation

   • Target audience analysis

   • Custom audiences and lookalike audiences

6. Analytics 6: Analyzing Campaign Performance

   • Campaign, ad set, and ad-level reports

   • Identifying high-performing ads

7. Analytics 7: Conversion Tracking & ROI

   • Measuring conversions

   • Calculating return on ad spend (ROAS)

8. Analytics 8: A/B Testing & Optimization

   • Running split tests

   • Optimizing ads based on data

9. Analytics 9: Reporting & Visualization

   • Exporting reports

   • Using charts and dashboards for insights

10. Analytics 10: Advanced Analytics & Strategy

    • Advanced metrics (Frequency, Relevance Score, etc.)

    • Strategic planning based on analytics

10TH PASS